SERVICES
STASTO Group
An initial concept for the first independently visible STASTO Group umbrella brand, developed beyond an original website brief.
01
Brand Strategy
An initial concept for the first independently visible STASTO Group umbrella brand, developed beyond an original website brief.
POSITIONING · NAMING · MESSAGE · ARCHITECTURE
02
Identity Systems
Initial Brand Concept · Group-Brand Architecture · Identity Direction
VISUAL IDENTITY · ART DIRECTION · VOICE · GUIDELINES
03
Digital Expression
Strategy, reframing, initial group-brand architecture, stakeholder framing and first identity-system direction.
WEBSITES · INTERACTION · LAUNCH · CONTENT SYSTEMS
01
Brand Strategy
The work began as the conceptual development of a STASTO Group website. During that process, Marco identified that a credible group presence first required a clearly defined umbrella brand. The resulting Initial Brand Identity explores the role of the group, brand architecture, existing brand equity and an initial visual-system direction. It remains a documented concept and decision basis, not a commissioned or completed Brand Build.
POSITIONING · NAMING · MESSAGE · ARCHITECTURE
02
Identity Systems
A documented strategic starting point and initial identity direction — not a commissioned or completed Brand Build.
VISUAL IDENTITY · ART DIRECTION · VOICE · GUIDELINES
03
Digital Expression
Initial Concept
WEBSITES · INTERACTION · LAUNCH · CONTENT SYSTEMS
03
Digital Expression
Initial concept and proof of diagnosis, reframing, stakeholder communication and identity-system thinking. The full Brand Build has not started and remains unconfirmed.
WEBSITES · INTERACTION · LAUNCH · CONTENT SYSTEMS
03
Digital Expression
2026
WEBSITES · INTERACTION · LAUNCH · CONTENT SYSTEMS
START WITH THE REAL PROBLEM