BRAND BUILD
Start with
a point of view.
Your company, product, offer or business unit needs a new brand. We clarify what it stands for, who it matters to and how it can make a distinct impression.
Foundations for your brand
Before we design, we define the direction.
Perhaps the idea is clear. Perhaps your offer and audience are still taking shape. Before design begins, we build a shared basis for the decisions that will shape your brand.
From direction to Brand System.
Positioning, audiences, intended perception, key messages and tone of voice establish the direction. From there, we develop the agreed elements of your verbal and visual identity. Naming is included where the brief calls for it.
Foundations you can work with.
The Brand Strategy Deck records the strategic decisions. The Brand Guidelines make the identity and its principles usable for your team. We agree which brand elements, assets and applications to develop around your project.
WHAT YOU TAKE FORWARD
A brand ready for business.
A clear direction, a coherent identity and two practical references: the Brand Strategy Deck and Brand Guidelines. So each next step does not mean starting the decisions again.
Ready to establish the foundations?
A good fit when a new brand needs a solid foundation and you want to work through the essential strategic questions together.
If you only need a single mark for now, we will work out whether a full brand build is the right scope.
The right people at the table.
We work with the relevant decision-makers. Analysis, direction, design and validation have clear review points. Specialists support implementation where needed.
Give your idea a foundation.
What are you building, who is it for and what should it stand for? That is where your new brand begins.
Plan for real use from the start.
Where does your brand need to work first? We recommend planning the relevant applications early. Rollout can be part of the agreed project from the outset.